So far, not many are convinced of the need to change your notebook for the “new”ultrabooks and Intel is that if there is commitment now to convince the millions of potential buyers, AMD may play a convincing enough letter to the next launch of the new laptop and desktop platform, Trinity.
More over, considering that Intel‘s net profit soared in Q1 of 2011, there is cash to spend so much money that the campaign is called the “hundreds of millions of dollars”, one of the most powerful made ??by the mark in the last ten years and that makes what they call “the new age of computing“
It all started with this YouTube video and a television advertising campaign, plus the publicity possible to find in the street in the form of posters and the site will be created to promote this new format laptops powered by Intel.
Now, at first said “new” ultrabooks because the idea originally comes from Apple with its MacBook Air, despite having Intel hardware inside is the work of Apple.
The challenge of these teams is not trivial, since they expect to be replacing the cumbersome and heavy laptops that we have today, targeted at high performanceCPU and graphical, with ultra compact cooling system and also with batteries length, all in a small space. We had the opportunity to try one of these new teams, the Acer Aspire TimelineU.
We leave you with the video Ultrabook: Desperado, that the style of the Old Westhopes to show graphically the difference between the “old notebooks” and “new ultrabooks“